VRLO 9 HITS A HIGH NOTE AT CENTRAL SAINT MARTINS
On Wednesday 22nd November, VRLO returned for its final instalment of 2017, hosted at Central Saint Martins in Kings Cross. With over 400 people attending, the stage was set for an evening of delightful demos, scintillating conversations and a glimpse into the future of immersive entertainment.
There was a selection of 16 demos for guests to try over the course of the evening, including Chainsmokers Paris.VR, created by Kuju in partnership with Ralph Creative, Somewhere Else’s Adidas Delicatessen VR Experience and Somaliland from Unfold Stories. The varied experiences took guests to Corsica to climb mountains, Somalia, to witness the food crisis and into fictional and magical worlds.
This VRLO also hosted two UK Premieres. The HP VR Backpack allowed guests to explore Silicon Valley: Inside the Hacker Hostel completely wire-free, allowing the user to interact with over 700 objects inside the Hacker Hostel itself! Breaking Forth also premiered their latest full-length production, Lucid, a touching VR experience exploring the world of a fictional author’s imagination.
Central Saint Martins graduates also showcased their work. Lucy Bud’s virtual reality experience for Oculus reimagined your personal Instagram as an immersive VR experience, while Oliver Vanes and Kwan Chow’s project explored whether the two completely separate worlds of graphic design and VR could potentially have an intersection. Three 2D posters were translated into abstract VR animations, resulting in typographical audio-visual experiences that interpret social media data in fascinating ways.
In addition to the demos, the event also hosted 1-2-1 sessions with Immerse UK on the funding and finance opportunities available in the coming months, offering a helping hand and a point in the right direction to those looking for support.
As always, VRLO was buzzing with chatter as the great and the good of the industry gathered together in the impressive ‘Street’ at CSM to discuss, share and debate over a drink, and a bit of piano music!
We’d like to extend our thanks to Central Saint Martins for allowing us to host VRLO in such a wonderful location, the companies and individuals who provided a fantastic selection of demos, and to our sponsors Immerse UK, HP and Bluegfx; without them, VRLO simply wouldn’t be possible.
So that’s it for 2017, but VRLO will be back in April 2018.